ORGANIC VS PPC (Pay-per-click)

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Există două tipuri de rezultate ale căutării:

Rezultatele organice 

Sunt rezultatele "naturale".
Motoarele de căutare încearcă să afiseze paginile web mai relevante pentru interogarea de  căutare,iar rezultatele apar în funcție de valoarea percepută si prin operatii complicate.

Rezultatele Plătite ( PPC )

Anunturi - sunt plasate de către agenții de publicitate (sau terțe părți din rețele de publicitate ) și afișat în funcție de suma licitata , de cat este dispus să plătească agentul ,cât de relevant anunțul , cuvântul cheie, precum și calitatea paginii de destinație .

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